Pricing approach

A written scope before any launch work.

Review the direction first. If it is right for the business, the agreed launch work receives a flat written quote tied to a clear scope.

  1. Review the direction

    See the proposed pages and customer paths before deciding whether paid launch work makes sense.

  2. Define the launch

    Agree on the pages, content, tools, forms, integrations, hosting work, and handoff responsibilities.

  3. Receive a flat quote

    The quote is tied to the written scope. New work is discussed separately instead of becoming an open-ended retainer.

One project. One written scope. Ongoing work stays separate.

The quote covers the agreed pages, content, integrations, launch work, and handoff. Custom software and ongoing work require separate scopes.

What shapes the quote

  • Number of pages and navigation depth
  • Quality of existing photos, menu, service, and trust content
  • Whether ordering, booking, quote, or contact tools already exist
  • Whether the job is a front-end wrapper around a specialized backend
  • Launch, domain, hosting, redirect, and form-delivery complexity

Scoped separately

  • Custom software or a replacement operations platform
  • Replacement of specialized ordering, obituary, inventory, or booking systems
  • Large brand identity projects
  • Ad management or marketing automation
  • Ongoing content operations